On Wednesday the fabulous Lisa Eldridge sent ripples through the beauty industry with the launch of the brand new No7 foundation matching service now available in Boots. If you've been into Boots recently you may have noticed that the brand has had a total facelift meaning new counters, new packaging, new uniforms and most importantly, the introduction of ground-breaking technology in form of their foundation match device.
I actually heard about this on the grapevine about a month ago (us beauty bloggers have our ways!) and I'm so pleased that it's finally come to market. Basically, No7 have teamed up with the colour guys Pantone to create a device that you put on clean skin. It then takes several pictures of your skin and tells you what shade will best suit your skin tone. I came out as a Cool Ivory and decided to go with the Beautifully Matte Foundation (£12.50) as I wanted something to help fight shine and blemishes and give a matte finish to help combat my oily skin tone.
So far, I'm LOVING this foundation. It really is a true match to my skin. It's a lot lighter than the ones I usually use but I guess that goes to show I've been using ones that are far too dark for my skin. I'm going to go have another reading once I've applied my fake tan as the device can match you up to a foundation that best matches your skin when fake tan is applied. Amazing right?!
I applied the Beautifully Matte under Murad Matte Primer. I didn't powder like I usually do as it gave a brilliantly matte finish. I've only felt the need to use blotting sheets once today and that's without putting powder on. Usually I have to powder and blot at least 2-3 times a day so to only have to do this once is a massive improvement. I'm really quite impressed.
I highly recommend you go get yourself down to the No7 counter even if it's just to look at their beautiful new counters! The foundation matching service is fantastic (& free of charge). I have a feeling this is just the start of things to come with this kind of technology...
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